our features

fix feedback. unlock progress.

Your team dosen’t need more average reviews. It needs better ones. Experience efficiency, innovation, and ease.

what is the loops?

The Loops is your always-on expert feedback engine.
It gives your team structured, expert-level input without the wait, the bottlenecks, or the noise. Designed to slot into your process and scale with your people.

Fixing issues late in the game costs 30x more.
When expert feedback is delayed, unclear, or inconsistent, designers lose momentum and teams burn time chasing clarity.
That’s where we come in.

unbiased feedback

Expert feedback that respects the process, the person, the product, culture and outcomes.

individual growth

Creates a safe space that supports individual growth without performance theatre.

async ready

Built for modern business, we support distributed teams without bottlenecks through our platform.

For ~$1 a day you’re getting what most teams spend hours trying

You’re getting what teams spend hours trying to extract from meetings, critique session, design lead review session and async chats. We don’t just make expert feedback faster.

We make it meaningful and consistent.

How does it work

constructive feedback that drives thinking.

01

Upload a design file

Image or PDF (direct Figma links coming soon).

02

Add a name

Context helps, but it’s optional.

03

Get instant feedback

Structured feedback in your private workspace

No chasing.
No waiting.
No ambiguity.
Just better feedback on-demand.

the loops is built on our propriety design rubrics and expert feedback structures. proven in high-performing teams.

Book a demo

Fewer revision cycles

Clearer, faster design decisions

Measurable growth for every designer

Reduced delivery risk and team dependency

progress & growth tracking

These aren’t vanity metrics, they’re real indicators of design maturity, accountability and growth momentum.

We share this with your designer and how consistently they seek out feedback, reflect on it and improve. This saves effort and time for the designer and your design leadership team members - freeing up their capacity.

Feedback streaks

Momentum matters. Streaks show how regularly designers engage with the feedback loop building healthy, consistent habits.

Excellence

Based on our propriety design rubrics and feedback structures we optimise for their thinking or execution that needs more development

Creativity

We deliver unique and imaginative ideas, bringing innovation and originality to every challenge we face.