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At the heart of The Loops is a simple idea.
When feedback flows, growth follows
At the heart of The Loops is a simple idea.
When feedback flows, growth follows
And the realisation that growth doesn’t come from just trying harder. It comes from knowing what to fix.
I wanted to stretch myself.
Not at work. Not with another project.But in something I had never done before, something creative, tactile, messy.
Something where I was a complete beginner.
That’s how I ended up in a pottery class on a rainy Melbourne Friday evening, sitting at a wheel that felt both exciting and completely foreign. From the start, the experience was energising. The instructor moved through the room offering feedback in real-time hands-on advice, tiny tips.
“Slow down your spin.”“
Angle your thumbs this way.”
“That’s it — right there.”
And somehow, by the end of that first session, I had a pot. A little lopsided, slightly thick walled, a wonky pot but mine.
The feedback made all the difference. I could feel myself improving, not just trying, but growing.
Week two, I was buzzing.
Week three, I was hooked.
But by week four, something changed.
The instructor seemed stretched, pulled between new students, supply runs, admin.bThe feedback came less often. When it did come, it was rushed. Vague. Sometimes, it didn’t come at all.
And just like that, my progress stalled.
Each week, my pots got worse. More uneven. More fragile. More frustrating. Not because I wasn’t trying. But because I didn’t know what I was doing wrong. I could feel something was off, but I didn’t know how to fix it. I looked around and realised I wasn’t alone. A few of us, the ones who had shown early promise were quietly backsliding.
And the shift hadn’t happened all at once. It was subtle. A small reduction in quality here. A little less guidance there. It compounded, invisibly at first, until the results were obvious.
That’s when it hit me: this happens everywhere.
• Especially in business.
• In distributed teams.
• In hybrid work.
• In fast-paced product environments.
• People start strong motivated and capable.
But when feedback disappears or gets delayed, or dulled by vague performance reviews growth evaporates. Not because people don’t care. But because no one’s telling them what to fix. So they play it safe. Deliver what’s expected. Stop pushing the edges that would actually deliver results, stop growing and developing.
Performance dips quality thins and leaders wonder why their teams are stuck.
Because talent doesn’t grow in silence. It grows in conversation. In clarity.
In expert feedback that’s continuous, specific, and timely.
Because I believe most “wonky pots” in business aren’t due to lack of effort. They’re the result of missing input.
In traditional environments, insights are delayed by long review cycles, sporadic checkins, or unclear communication. By the time problems are surfaced, they’ve already become costly. Teams are left guessing, losing momentum, and repeating mistakes that could’ve been avoided when designing a solution.
We envision a world where expert feedback flows effortlessly within teams fast, clear and continuous. It becomes an integral part of everyday work, enabling a culture of constant improvement and confident execution regardless of how the output has been created.
Built on structured, consistent feedback formats
Focused on developing skill,not defending opinion.
Designed to work across roles, teams, and cultures and seniority.
With visible progress over time incrementally.
Reinforcing design quality, iteration, and clarity.
We exist to transform feedback into globally unbiased, actionable, and scalable for real teams doing real work, across time zones, roles, and cultures.
You probably do. The problem isn’t the lack of reviews, it’s that they’re slow, inconsistent, and dependent on who’s in the room. Designers wait, delivery stalls, and the standard shifts from person to person. The Loops makes reviews fast, unbiased, and consistent. Expert feedback is there when your team needs it, in hours not weeks, with the same high standard every time. That keeps sprints moving and rework down.
Fair concern. Most tools enabled by AI are generic. The Loops is different: it’s expert-informed and rubric-based. That means every review is tied to a clear standard of what “good” looks like. Where human reviews vary with the person or the mood, The Loops stays consistent. That consistency is what makes it fair.
Yes, because the expert feedback is clear, practical, and politics-free. Designers don’t get vague opinions. They get actionable expert feedback they can use right away. In early trials, designers preferred it. It was faster, direct, and easier to trust than waiting on someone’s calendar.
We get it, no one wants another step in their process. That’s why The Loops works inside the tools and process you already use. It’s not another platform to manage. It’s expert feedback delivered where your team already works.
Feedback isn’t a soft skill, it’s a business lever. Slow manager feedback costs money. McKinsey shows delays can cut revenue by up to 50%. Gartner links poor manager feedback loops to doubled project failure. Harvard ties lack of feedback to higher attrition.
The Loops turns that around. Faster delivery, stronger engagement, less rework. The return shows up in speed, retention, and results no matter who or how its created.
Yes. The Loops was built for global teams. Async, instant, and hierarchy-neutral expert feedback means no waiting for time zones to line up, no senior voice dominating the room.
Every designer, wherever they are, gets the same clear standard of expert feedback, right when they need it and in a way that resonates with them
