privacy policy

This privacy policy explains how The Loops collects, uses, shares, and protects your personal data. By using The Loops, you consent to the practices described in this policy.

1. Information We Collect
We collect personal information that you voluntarily provide when registering, subscribing, or interacting with The Loops. This includes your name, email address, billing details, uploaded design files, and any feedback you submit or receive.We also collect technical data such as device information, IP address, browser type, usage logs, time spent on pages, and referral sources.
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2. How We Use Your InformationWe use your personal data to:

• Deliver design review services
  
• Manage your account and subscription
• Communicate with you about service-related matters
• Provide support and resolve issues
• Conduct analytics to improve service performance
• Train and improve internal AI systems
• Enforce our Terms and comply with legal obligations

2.1 Legal Basis for Processing (EU/UK GDPR)
For users in the European Economic Area (EEA) or the United Kingdom, we process your personal data based on:

• Legitimate interest – to improve our service, including AI training, provided your rights do not override our interests;
• Contractual necessity – to provide and fulfil the service you have subscribed to;
• Legal obligation – where required to comply with law;
• Consent – where we explicitly ask for and receive it (e.g., for optional marketing communications).

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3. AI Training and Consent
User Content submitted to The Loops will be used in de-identified or aggregated form to train, test, and improve the accuracy and efficiency of our internal AI models. This use of data is fundamental to the provision of The Loops and is not optional. By using The Loops, you agree to this processing.We do not use your identifiable User Content for third-party AI training. We do not sell or license user data for marketing or advertising.

4. Data Sharing and Storage
We do not sell your personal data. We may share data with third-party service providers who assist us in delivering our services (e.g. hosting, billing, analytics). All providers are bound by confidentiality and data protection agreements.We may disclose data if required by law or if necessary to prevent fraud, misuse, or harm.

5. International Data Transfers
Your data may be stored and processed in jurisdictions outside of your country, including Australia, the US, or other regions. We take reasonable steps to ensure adequate data protection standards are in place for all transfers.

6. Data Security
We use encryption, access controls, and secure infrastructure to protect your data. However, no system is perfectly secure. You are responsible for protecting your account credentials.

7. Data Retention
We retain your data only as long as necessary to fulfil the purposes outlined in this policy, or to comply with legal obligations. You may request deletion of your data at any time, subject to legal exceptions.

8. Your Rights
You have the right to access, correct, delete, or object to the use of your personal data. To exercise these rights, please contact us. We will respond within a reasonable timeframe.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to request disclosure of personal data collected;
• The right to request deletion of your personal data;
• The right to opt out of the sale of your data (we do not sell personal data).

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9. Children’s Privacy
The Loops is not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us so we can delete it.

10. Language and Accessibility
This Privacy Policy and Terms are provided in English. If English is not your primary language, we encourage you to consult a translator. Clear, plain English has been used to improve accessibility and transparency.

11. EU/UK Representative
As we serve users in the European Union and the United Kingdom, The Loops is in the process of appointing a local representative for GDPR and UK GDPR compliance. This section will be updated when a representative is designated. For now, users may contact us directly with any inquiries or concerns.

12. Changes to This Policy
We may update this Privacy Policy to reflect changes in legal, technical, or operational practices. We will notify users of material updates via email or in-service notification.

13. Contact
‍Data Controller:
The Loops Pty Ltd
78 Marriage Road, Victoria, Australia
Contact us vis our website