
Built for growing start ups and established teams that want consistent quality, faster feedback and clear visibility on team performance.
The fastest and most cost effective way to improve product quality and to improve how your team learns.
It unblocks teams by turning slow feedback cycles into fast expert direction. It gives start ups the design leadership they do not have and keeps larger teams consistent across many products. Each review shows what is working, what is not and how to improve it so both the product and the designer grow together.
Fixing issues late in the game costs 30x more.
Design plays a larger role than most teams realise. It shapes how customers engage with your product and sets the tone for your entire relationship with them. Not developing and improving the people behind that has long lasting impacts to your business. When that moment fails, everything that follows becomes harder. What are you doing to minimise this risk?
AI can generate output, but it cannot judge quality with the clarity or context needed to protect your customer experience. AI creates faster versions of the same problems your team already has, which increases rework and risk. The loops motion gives you expert evaluation and a repeatable quality system.
You now have a way to evaluate a design and solution no matter who or how it has been created.




Pricing in USD, $35, per user, per month.
Flexible billed options available.
For teams & business that need speed and scale
you save hours. you grow at your pace. you stay in control.
for the brave looks not the perfect.
We make it meaningful and consistent.

BEFORE
AFTER

BEFORE
AFTER
Grow talent and improve output at the same time.
Image or PDF (direct Figma links coming soon).
Context helps, but it’s optional.
Structured feedback in your private workspace
We deliver unique and imaginative ideas, bringing innovation and originality to every challenge we face.
We deliver unique reporting on each of your designers. Unbiased performance reviews done out of the box for you.
Based on our propriety design rubrics and feedback structures we optimise for their thinking or execution that needs more development
Momentum matters. Streaks show how regularly designers engage with the feedback loop building healthy, consistent habits.